RE32RC21 – Technology and Real Estate Brokerage

2 hours of Massachusetts Continuing Education credit

    1. Technology and Real Estate Brokerage (RE32RC21)

    2. Course Learning Objectives

    3. Technology Is Now Part of the Transaction

    4. The Technology Toolbox

    5. Technology Does Not Change Our Responsibilities

    6. Marketing Has Gone Digital

    7. Massachusetts Advertising Requirements

    8. Social Media Advertising Example

    9. Websites and Agent Pages

    10. Technology and Fair Housing

    11. Technology and Lead Generation

    12. Customer Relationship Management — CRM

    13. Protect the Information in Your CRM

    14. Email Is a Business Record

    15. Text Messaging in Real Estate

    16. Email and Text Scams

    17. Wire Fraud Scenario

    18. Electronic Signatures

    19. Digital Transaction Management

    20. Technology Doesn't Replace the Transaction File

    21. Digital Recordkeeping

    22. Cloud Storage

    23. Your Smartphone Is a Business Computer

    24. Password Security

    25. Phishing: Would You Click?

    26. Public Wi-Fi and Real Estate

    27. Social Media and the Real Estate Professional

    28. Think Before You Post

    29. Online Reviews and Reputation

    30. Scenario: The Angry Facebook Post

    31. Cybersecurity and Real Estate

    32. Business Email Compromise

    33. Wire Fraud Prevention

    34. Malware and Ransomware

    35. What If a Device Is Lost?

    36. Photography and Copyright

    37. Video and Virtual Tours

    38. Virtual Staging

    39. Drones in Real Estate

    40. Technology Can Create Evidence

    41. Artificial Intelligence in Real Estate

    42. AI Can Be Wrong

    43. Protect Confidential Information When Using AI

    44. AI, Fair Housing and Advertising

    45. Deepfakes and AI-Generated Fraud

    46. Broker Supervision and Technology

    47. Brokerage Technology Policy Checklist

    48. Final Scenario: One Agent, Multiple Problems

    49. Technology Best Practices

    50. Course Conclusion
  • $25.00

Technology keeps changing. Make sure your real estate practices keep up

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